Avoid Design Debt with Design Review and QA

Consistency and quality are central to a good user experience. But despite your — or your product team’s — best intentions, inconsistencies and unintended consequences will inevitably crop up. And if you're not careful, you'll end up with a poor user experience and a lot of design debt. We all know it takes a lot longer to dig yourself out of debt than it does to avoid it in the first place, so we try to avoid design debt from the start by explicitly including design review and design QA in our process.


Approaching Diversity and Inclusion in Hiring as A Design Problem

It’s no secret that much of the tech industry has struggled to build diverse organizations and teams. HubSpot, with more than 3,000 employees, has faced this same challenge. But instead of throwing up our hands and saying Well, that’s just how things are, our UX team decided to treat the problem like any customer problem--only this time, we were solving for ourselves. We decided to apply our design thinking methods and approach the challenge in a user-centered way. We set out to use the data-driven approach ingrained in our Culture Code to identify holes in our recruiting, hiring, and retention practices, and layer qualitative research on top.


I Ran My First UX Workshop and Survived (and So Can You)

Earlier this year, I ran my first workshop with my product team at HubSpot. The goal was to uncover themes and questions they had — and there were quite a few — around improving users’ experience navigating and finding correct tools. The project was a big one that affected navigation, the interaction flows across tools, and how users interact with the tool.


Customer Empathy Sessions: A tool for better understanding your users

If you’re a designer, engineer, or product manager building software today, you likely interact with users a lot. You probably run interviews with your customers to identify their wants and needs. You probably collect and analyze qualitative and quantitative user feedback on your product. And you probably conduct usability sessions in order to build useful, usable, and delightful software.


So you want to be a User Researcher? Advice from HubSpot’s UX Research Team

UX Research seems to be one of those careers: everybody in it is a life-long learner. It’s a great fit for the naturally curious, and for people with a strong investigative bent. I’m lucky to be part of a UX research team at HubSpot whose members strive to collaborate, share lessons learned, and teach each other different ways of working so we can all grow. And as we all remember what it was like to be starting out in the field, we also love to mentor junior researchers as they learn and mature in their career.


A Human Approach to Product Content

At HubSpot, we’re working to build a more diverse and inclusive place to work. We want to make sure that HubSpot is the kind of place where everyone can do their best work. We also want to make sure that our software — which thousands of companies use in their own workplaces — fosters an inclusive environment for our customers, too.


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