Riding the Synthesis Wave: How to Avoid Drowning in Your Qualitative Data In the field of User Experience (UX) Research, we apply a lot of rigor and methodology to designing and executing research projects, but often not as ... Margot Lieblich (She/Her) on Mar 24, 2020
The Possibilities of “And” — Prioritizing Usability Alongside Feature Growth Many of us can identify with using business software that has a robust feature set but is painful to use. Or perhaps it’s easy to set up and ... Libby Maurer (She/Her) on Jan 21, 2020
Categories, Associations, and Navigation Design What's the best way to organize the information in your company's main website menu? Darrell Penta, PhD on Dec 3, 2019
Scaling People, Not Just Product: HubSpot’s Internal Conference Week Over the past few months we’ve been planning our yearly internal conference, affectionately named EPIC Week (Engineering & Product Internal ... Emily James (She/Her) on Nov 19, 2019
Building a Platform Internal Teams Love to Use I work on the reporting team at HubSpot, and have for some years. And things have definitely evolved on the product during that time. New team ... Chelsea Bathurst (She/Her) on Nov 14, 2019
Content Testing Your Way to Happier Users As one of the newest and least-understood UX disciplines, content design is sometimes considered an afterthought, a luxury. The commonly held ... Catherine Groux (She/Her) on Nov 13, 2019