Riding the Synthesis Wave: How to Avoid Drowning in Your Qualitative Data
In the field of User Experience (UX) Research, we apply a lot of rigor and methodology to designing and executing research projects, but often not as ...
The Possibilities of “And” — Prioritizing Usability Alongside Feature Growth
Many of us can identify with using business software that has a robust feature set but is painful to use. Or perhaps it’s easy to set up and ...
Categories, Associations, and Navigation Design
What's the best way to organize the information in your company's main website menu?
Scaling People, Not Just Product: HubSpot’s Internal Conference Week
Over the past few months we’ve been planning our yearly internal conference, affectionately named EPIC Week (Engineering & Product Internal ...
Building a Platform Internal Teams Love to Use
I work on the reporting team at HubSpot, and have for some years. And things have definitely evolved on the product during that time. New team ...
Content Testing Your Way to Happier Users
As one of the newest and least-understood UX disciplines, content design is sometimes considered an afterthought, a luxury. The commonly held ...