Name Dropping: Renee Reid, Staff UX Design Researcher, LinkedIn
Name Dropping is a Q&A series that aims to elevate the stories of women and nonbinary people leading in the tech space. The idea came from Angela ...
Building a Great Product Starts with Building a Great Culture — and the Best UX Leaders Know It
When I greet HubSpot’s new hire classes each month, I tell them we’re known for having big, ambitious goals in service of our customers. Then I talk ...
How We Helped Users Set Their Notification Preferences Faster
Notifications are all around us — we interact with them every day. They're how we get the right information at the right time, and for HubSpot ...
My Father’s Accident Brought Accessibility Into Focus
Have you ever gotten the call? You know, the call that heralds a seismic shift in the life of someone you love, or even yourself.
How Grading User Flows Helped Us Launch a Delightful CMS
In April of 2020, we launched HubSpot’s CMS Hub. As the UX leader responsible for CMS Hub, I had to answer a simple question:
Riding the Synthesis Wave: How to Avoid Drowning in Your Qualitative Data
In the field of User Experience (UX) Research, we apply a lot of rigor and methodology to designing and executing research projects, but often not as ...