Speeding up Deep Clustering with Concrete GMVAEs

The AI team at HubSpot recently published a new paper which we presented at the DeCoDeML workshop at the European Conference on Machine Learning 2019. In this blog post we provide some details on the paper and how it is useful for marketing, sales, and customer service organizations in particular. Our paper makes it practical to apply deep learning tools to a common marketing problem: clustering of datasets.


The Four Minds of a Product General Manager

Two years ago HubSpot made the decision to create General Manager roles that would be accountable for each of our three product lines (Marketing, Sales, and Service Hub).  The rationale was quite simple: it turns out we didn’t have a single DRI for an individual Hub, how it could and should be growing, how it competed in the market, etc. I was lucky enough to be the first external GM brought in (the other GM roles were filled by a few well-deserving internal superstars). Now that we are looking to expand the product portfolio, I wanted to shed some light on what it’s like to be a Product GM, both at HubSpot and beyond.  


Approaching Diversity and Inclusion in Hiring as A Design Problem

It’s no secret that much of the tech industry has struggled to build diverse organizations and teams. HubSpot, with more than 3,000 employees, has faced this same challenge. But instead of throwing up our hands and saying Well, that’s just how things are, our UX team decided to treat the problem like any customer problem--only this time, we were solving for ourselves. We decided to apply our design thinking methods and approach the challenge in a user-centered way. We set out to use the data-driven approach ingrained in our Culture Code to identify holes in our recruiting, hiring, and retention practices, and layer qualitative research on top.


I Ran My First UX Workshop and Survived (and So Can You)

Earlier this year, I ran my first workshop with my product team at HubSpot. The goal was to uncover themes and questions they had — and there were quite a few — around improving users’ experience navigating and finding correct tools. The project was a big one that affected navigation, the interaction flows across tools, and how users interact with the tool.


How I Became A Director of Engineering at HubSpot (By Becoming A Software Engineer Again)

Before joining HubSpot, I had been at my previous job for 11 years. I had worked my way up from software engineer to senior director of product engineering. During that time, I benefited from all of the technical expertise and context that growing in the same company for over a decade affords you. I had truly helped build the products there from the ground up.


Name Dropping: Maria Loughlin, VP Engineering at Toast

Name Dropping is a Q&A series that aims to elevate the stories of women leading in the tech space. The idea came from Angela DeFranco, a Director of Product at HubSpot, who said one way to be better allies is to name drop more women in discussions of achievement, inspiration, and disruptors in tech, instead of referencing, time and again, the same set of (often male) leaders.


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