A Beginner’s Guide to Building Your First Personal Programming Project

Over six thousand.

That’s how many internship and co-op candidates we review every year for HubSpot’s Product & Engineering team. We seek a diversity of experience and interests in choosing our final cohort, but there is one thing most of our successful applicants have in common: personal programming projects.


Good Brainstorms Drive Outcomes, Not Outputs

Brainstorms are fun and essential for almost every product team.

They can get everyone in the team involved, they help fill out your backlog, they’re the things that get creative-minded folks out of bed in the morning. 

But there are many ways teams can let brainstorming sessions get in the way of progress.


How Grading User Flows Helped Us Launch a Delightful CMS

In April of 2020, we launched HubSpot’s . As the UX leader responsible for CMS Hub, I had to answer a simple question:

Was it ready to launch?


Name Dropping: Tiana Veldwisch, Director of Carbon Product Management, Indigo

Name Dropping is a Q&A series that aims to elevate the stories of women leading in the tech space. The idea came from Angela DeFranco, a Director of Product at HubSpot, who said one way to be better allies is to name drop more women in discussions of achievement, inspiration, and disruptors in tech, instead of referencing, time and again, the same set of (often male) leaders.


Attribution Reporting: Delivering the Core, Not Just Building More

If you’re a marketer, you want to show how you’ve helped move the needle for your business. You want to know what’s working, not just what’s happening, and that you’re spending money in the right places and on the right things. You want to see the impact of all your marketing activities, and in terms anyone in the business can understand: Revenue.


Why We Overhauled the Most-Used Screen in Our Product

Contacts, Companies, Deals, and Tickets are the backbone of HubSpot. They hold all the context our customers need to create great customer experiences.


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