Categories, Associations, and Navigation Design

What's the best way to organize the information in your company's main website menu?


Tooling We've Built for Managing 3,000+ Microservices

Over the past few years, HubSpot has continued to rapidly grow its engineering team. We've seen corresponding growth in terms of lines of code, number of services, and volume of data. To help support this growth, we have a group of engineering teams called Platform Infrastructure. These teams are dedicated to making HubSpot engineers more efficient while also improving the security, reliability, and performance of our product. This includes focus areas like build and deploy, monitoring and alerting, and database operations.


Scaling People, Not Just Product: HubSpot’s Internal Conference Week

Over the past few months we’ve been planning our yearly internal conference, affectionately named EPIC Week (Engineering & Product Internal Conference Week). Each year, the team gathers together to run our own set of talks, programs and events that tie back to one goal: to learn from each other. 


Building a Platform Internal Teams Love to Use

I work on the reporting team at HubSpot, and have for some years. And things have definitely evolved on the product during that time. New team members have come and gone, new organizational developments and projects have kept us on our toes. But the biggest and most powerful change has been our transformation into a true platform team that creates things that can effectively scale all over the product. It wasn’t always this way.


Content Testing Your Way to Happier Users

As one of the newest and least-understood UX disciplines, content design is sometimes considered an afterthought, a luxury. The commonly held assumption is that nobody actually reads any of the words on the screen, so why bother? This assumption isn’t necessarily entirely false. In fact, Nielsen Norman Group estimates that people probably read only 20-28% of the words on any given webpage.


Name Dropping: Fidelma Russo, CTO & EVP, Iron Mountain

Name Dropping is a Q&A series that aims to elevate the stories of women leading in the tech space. The idea came from Angela DeFranco, a Director of Product at HubSpot, who said one way to be better allies is to name drop more women in discussions of achievement, inspiration, and disruptors in tech, instead of referencing, time and again, the same set of (often male) leaders.


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