Data is the engine of a business. The vast majority of businesses invest significant energy in ensuring their data can be used to its fullest potential to provide value. No two businesses are alike though, especially as your business grows and complexity increases to meet the needs of customers. For those businesses who have grown to that level of complexity, many of them with HubSpot as their primary source of data, they need a customizable solution.

Experimentation can be scary for business teams. That is why a lot of business experiments end up being multi-year projects that are followed by very heavy change management processes. While that can give a sense of security and risk mitigation, it makes it very hard to predict,_, measure, and control the success of the changes.

Name Dropping is a Q&A series that aims to elevate the stories of women and nonbinary people leading in the tech space. The idea came from Angela DeFranco, a VP of Product at HubSpot, who said one way to be better allies is to name drop more women and nonbinary people in discussions of achievement, inspiration, and disruptors in tech, instead of referencing, time and again, the same set of (often male) leaders.

“Wow, that sounds like real work.”

I remember driving through Vancouver on vacation with my family when I heard this from my dad. He had just asked me about my co-op at HubSpot and what I was working on, and after describing what my current project was he expressed surprise that they were giving me what he considered “real work.” It turns out that at his company, interns are given small side projects with little to no risk of breaking things. That difference in responsibility is what sets the co-op program at HubSpot apart from the other opportunities I looked at. I had heard so much about how HubSpot treats their co-ops like full-time employees, how they were even given the same interview as full-timers. I wanted to experience that for myself.

Learn from Lorcan O'Neill (Staff Software Engineer at HubSpot Dublin), about the ins and outs of the HubSpot Coding Challenge. A useful session for anyone preparing to complete the challenge for our recruitment process.

Notifications are all around us ⁠— we interact with them every day. They're how we get the right information at the right time, and for HubSpot customers that's no different. We deliver an average of 6.8 million notifications to customers every single day, so every tiny improvement goes a long way to improving customer experience and satisfaction. This time around, though, we're not talking about a tiny improvement, but a huge one.