Approaching Diversity and Inclusion in Hiring as A Design Problem
It’s no secret that much of the tech industry has struggled to build diverse organizations and teams. HubSpot, with more than 3,000 employees, has ...
I Ran My First UX Workshop and Survived (and So Can You)
Earlier this year, I ran my first workshop with my product team at HubSpot. The goal was to uncover themes and questions they had — and there were ...
Customer Empathy Sessions: A tool for better understanding your users
If you’re a designer, engineer, or product manager building software today, you likely interact with users a lot. You probably run interviews with ...
So you want to be a User Researcher? Advice from HubSpot’s UX Research Team
UX Research seems to be one of those careers: everybody in it is a life-long learner. It’s a great fit for the naturally curious, and for people with ...
A Human Approach to Product Content
At HubSpot, we’re working to build a more diverse and inclusive place to work. We want to make sure that HubSpot is the kind of place where everyone ...
How HubSpot's product analysts transform the customer experience
It takes a village to build a product. Not literally, of course; but the sentiment is the same. You need many different people in many different ...