Libby Maurer

Libby Maurer
Libby is HubSpot's VP of User Experience.

Recent Posts

The Possibilities of “And” — Prioritizing Usability Alongside Feature Growth

Many of us can identify with using business software that has a robust feature set but is painful to use. Or perhaps it’s easy to set up and configure with the help of a support team but becomes a guessing game when you’re actually trying to get the job done. Either way, setting up a business’ tech stack can seem like a no-win game of “or” where you have to choose either power or usability, but rarely both.

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Approaching Diversity and Inclusion in Hiring as A Design Problem

It’s no secret that much of the tech industry has struggled to build diverse organizations and teams. HubSpot, with more than 3,000 employees, has faced this same challenge. But instead of throwing up our hands and saying Well, that’s just how things are, our UX team decided to treat the problem like any customer problem--only this time, we were solving for ourselves. We decided to apply our design thinking methods and approach the challenge in a user-centered way. We set out to use the data-driven approach ingrained in our Culture Code to identify holes in our recruiting, hiring, and retention practices, and layer qualitative research on top.

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