Margot Lieblich

Margot Lieblich
Margot is a UX Researcher at HubSpot.

Recent Posts

Riding the Synthesis Wave: How to Avoid Drowning in Your Qualitative Data

In the field of User Experience (UX) Research, we apply a lot of rigor and methodology to designing and executing research projects, but often not as much on how to analyze our results. On paper, the “synthesis” phase can sound very simple. You just review your findings and come up with major takeaways to incorporate into your work.

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