How to Set the Analytical Foundations for the Future of Your App

Do you know if people are using your product the way they say they do? Especially at scale, customer interviews and usability tests aren't enough to answer this question. You need to see  what happens in reality, which should be well reflected in your usage numbers. 
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What the Best Product Manager Candidates Say During an Interview

Whether you’re trying to break into the world of product management or have been part of it for years, interviewing for a product manager role is hard. There’s no one right answer to any question because there’s no one right way to do product management. The skills and perspectives that would make you a great PM at one organization might not translate at others. But there’s one thing that is true across the board and that’s that preparation can make or break an interview.

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The 5 Whys Of Feature Bloat

It seems that just about everyone knows that a product that is a large heap of stinkin’ features is a Not Great Thing. There are hundreds of articles written on the topic of good product management and why it’s so important to fight the good fight against feature bloat. 

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9 Lessons for New Product Managers

Product management teaches you to think critically, make difficult decisions, and identify areas of opportunity in tough situations. How product managers develop and grow these skills will vary, though. There’s no blueprint to follow and there’s no secret to success. 

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Product Breakfast Recap: How Product Managers Build Trust with Engineers

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Each month, a group of Boston’s brightest product minds gathers over coffee and pastries to chat about the world of product management. For attendees, it’s not only a welcomed break from the monotonous beer-and-pizza-and-a-panel-discussion meetups, it's an invaluable resource for ideas, advice and mentorship. We had the pleasure of hosting the group’s latest gathering here in HubSpot’s Cambridge office.

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It’s Payback Time: A Crash Course in Our Favorite SaaS Metric

It’s a good time to be a SaaS company. We have tons of information at our fingertips on the metrics software-as-a-service companies should be tracking, including benchmarks for those metrics. But this wasn’t always the case; I remember when "Customer Acquisition Cost" and "Lifetime Value of a Customer" were buzzwords. Now, we have more acronyms than we know what to do with and those two only scratch the surface on how your biz is doing. No offense, CAC and LTV, but we need to dig a little deeper. 

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