Building a Team of Growth: What I’ve Learned from Failure, Experimentation & Inclusion

When I started my career I couldn’t have told you what growth teams did, let alone imagine working on one of them. But as a founding member of HubSpot’s Growth team I’ve helped build and shape it from the ground up, and now I’m obsessed with helping customers solve problems by finding value in our tools with our growth strategies and data driven experimentation.

Here at HubSpot our Growth team helps people discover the value of the HubSpot platform, no matter what their software budget is. No matter who or where you are, it’s our job to connect our solutions to your business problems so you can become a better business owner, team member, marketer, sales rep, etc.

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Why We’re Building HubSpot’s Next Big Product in Dublin

When we opened a HubSpot office in Dublin five years ago, there were no plans of starting a product team. We were going to invest in sales, marketing, and customer service to grow our customer base and community in Europe, not in software development.

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The Product Management Skill Stack

In college, my Information Systems professor told my class about a career path that sounded perfect. It involved working with technology, making strategic business decisions, problem-solving, collaborating across teams, and a whole lot of responsibility. It was a position that seemed so general in scope that any smart, willing person (that was me!) could do it. As it turns out, I wasn’t alone in feeling that way about a job in product management - and now it seems like everyone these days is thinking about starting a career as a product manager.

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On Killing It by Killing Features

There’s a lot less written about killing features than about building them. That’s because building features is fun. It’s easy. It’s exciting. You get to go out into the world and say, “Behold! Here’s the feature that will solve all your problems, forever.” And if there’s one thing customers love, it’s having all their problems solved, forever.

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How to Set the Analytical Foundations for the Future of Your App

Do you know if people are using your product the way they say they do? Especially at scale, customer interviews and usability tests aren't enough to answer this question. You need to see  what happens in reality, which should be well reflected in your usage numbers. 
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What the Best Product Manager Candidates Say During an Interview

Whether you’re trying to break into the world of product management or have been part of it for years, interviewing for a product manager role is hard. There’s no one right answer to any question because there’s no one right way to do product management. The skills and perspectives that would make you a great PM at one organization might not translate at others. But there’s one thing that is true across the board and that’s that preparation can make or break an interview.

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