9 Lessons for New Product Managers

Product management teaches you to think critically, make difficult decisions, and identify areas of opportunity in tough situations. How product managers develop and grow these skills will vary, though. There’s no blueprint to follow and there’s no secret to success. 

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Product Breakfast Recap: How Product Managers Build Trust with Engineers

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Each month, a group of Boston’s brightest product minds gathers over coffee and pastries to chat about the world of product management. For attendees, it’s not only a welcomed break from the monotonous beer-and-pizza-and-a-panel-discussion meetups, it's an invaluable resource for ideas, advice and mentorship. We had the pleasure of hosting the group’s latest gathering here in HubSpot’s Cambridge office.

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It’s Payback Time: A Crash Course in Our Favorite SaaS Metric

It’s a good time to be a SaaS company. We have tons of information at our fingertips on the metrics software-as-a-service companies should be tracking, including benchmarks for those metrics. But this wasn’t always the case; I remember when "Customer Acquisition Cost" and "Lifetime Value of a Customer" were buzzwords. Now, we have more acronyms than we know what to do with and those two only scratch the surface on how your biz is doing. No offense, CAC and LTV, but we need to dig a little deeper. 

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4 Ways to Get Into Product Management

There's never been a more exciting time to be a product manager. Leading tech companies have written strong playbooks over the past decade on how to successfully market and sell new products, sites like Product Hunt share developments in web and mobile applications every single day, and the tech industry is booming with more access to venture capital than ever before. If there were ever time to learn, grow, and innovate in the product world, it’s now. 

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5 Reasons Your Product Doesn't Look Like the Mockup

One of the most common frustrations in software product development is the disconnect between what a designer envisions and what a development team delivers. As a product manager, I am certainly not alone in my experience of repeatedly trying to untangle why the product that our team shipped deviated so much from the original concepts we saw come from the designer(s) on a project.

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What does a Product Manager do at HubSpot

I recently published a post on our internal wiki describing the product management role at HubSpot. A good number of folks suggested that this would be great discussion for our external audiences as well, so here you go.

What exactly does a HubSpot product manager do? This should be an easy enough question to answer, but in reality it's a bit more complex to describe than one might think. Part of the problem is that the product manager position is different in every company. There really is no one-size-fits-all way to go about the job, and that’s as it should be. Good product companies build engineering and product organizations that match their own unique cadence, customer needs, trajectory, market, and opportunity (among other things). And as your business grows and changes, so should your product team.

We at HubSpot continue to evolve our product organization as circumstances change, but there are a few things that we hold fast to because we believe they set us up for success. A big part of that is the role played by the product manager. But in order to understand the product management role at HubSpot, it’s important to start by understanding the technical team structure as a whole.

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