It’s no secret that much of the tech industry has struggled to build diverse organizations and teams. HubSpot, with more than 3,000 employees, has faced this same challenge. But instead of throwing up our hands and saying Well, that’s just how things are, our UX team decided to treat the problem like any customer problem--only this time, we were solving for ourselves. We decided to apply our design thinking methods and approach the challenge in a user-centered way. We set out to use the data-driven approach ingrained in our Culture Code to identify holes in our recruiting, hiring, and retention practices, and layer qualitative research on top.