How HubSpot's product analysts transform the customer experience

It takes a village to build a product. Not literally, of course; but the sentiment is the same. You need many different people in many different roles in order to get a successful product off the ground. Without everyone’s individual skills and perspectives — their special piece of the puzzle — product decisions can easily fall prey to bias and missed opportunities. 

HubSpot relies heavily on this village model for virtually all of our product teams. For each team, there’s a core group of people who do most of the heavy lifting when it comes to building their product. Engineers bring their deep understanding of constraints and technical tradeoffs. Designers use their deep knowledge of the user, her experience, and design standards across the product. And product managers contribute their broad and varied insights about the business. This core team is supported by a number of other people who are integral to a product’s success: UX researchers, UX writers, expert support reps, and, of course, product analysts.

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HubSpot’s Engineering Values

As our team has grown, we’ve reached a point where tribal knowledge just doesn’t get transmitted as easily as it used to. For much of this tribal knowledge — like why half our infrastructure team recently Photoshopped lasers onto their eyes in their Slack pictures — it’s not a big deal if not everyone's in on the joke. But when it comes to our team’s values — the very principles that shape how we work, and why — well, we want everyone to be on the inside.

At our engineering leadership offsite last month, we realized that as we scale, we need to share our engineering values — our most important tribal knowledge of all — more plainly, more publicly, and more often. While much of our value system gets transmitted by osmosis during everyday interactions between people and teams, we recognized that it was time for more explicit reinforcement and articulation. If we aren’t deliberate about exposing new hires to these principles early and consistently, as time goes on, we risk eventually diluting (and possibly losing) these important and hard-won values altogether — values that have shaped the team and the company that we are today. 

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By the people, for the people: Keeping your design system evergreen

 

This post is the third in a series about HubSpot Canvas, our new Design Language. Read the first here and the second here.

Every January, millions of people decide that this is the year their lives will be different. You’ll read more books. You’ll put more money into savings. You’ll eat fewer Cool Ranch Doritos and pints of Ben & Jerry’s. And you will gym. Every. Day.

But more often than not, as soon as February rolls around, there’s a stack of unread books on your nightstand. Your savings is routinely going to fund your Taco Tuesday habit. And there’s a fine layer of Dorito dust covering your couch. 

Why? Because good intentions aren’t enough. Unless you make a lifestyle change, even the best-intentioned resolution just won’t stick.

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Slacking hard, or hardly Slacking: Automating infrastructure at scale

Here at HubSpot, automation is king. If you’ve got a bug, all you have to do is fix it once and it’s gone. But if you try to ignore a human error? Get ready — you’ll definitely see it again.

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Boston Scalable Architecture Meetup: A Night of Learning

One of the best things about tech is the sheer number of people who just want to build things, and build them well. This means that there's a lot of sharing in the tech world — we share how we're building with new technologies, how we redesign our products, how we structure our teams.

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What do UX Writers do at HubSpot?

User Experience (UX) teams have existed at software companies for a long time. But as the field of UX continues to grow and develop, more specialized roles, like UX writers, have been steadily growing and developing in importance, too, taking their place alongside more established roles like UX (product) designers and UX researchers. UX writers (also sometimes known as content strategists) are the folks responsible for crafting the words you see on the screen in the software you use.

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