The Hard Part About Creating New Teams Within an Engineering Organization

Part of continuous innovation means we’re constantly spinning up new teams with new missions within our product organization. One of the key challenges here is ensuring that team has the core HubSpot DNA that will allow it to be fully successful on its mission. Growing that DNA in isolation is possible, but slow. Finding a way to quickly infuse our core values and culture into those teams can really accelerate their ramp. As our team and product grows, we’ve been investing more energy into finding that solution, and we think we might be onto something.

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The Metric Watched by Top Startup Growth Teams

It is easier to create technology products today than it has been in the past (and is only getting easier.) With more entrepreneurs building new products, the competition for people’s attention is accelerating. I used to think that building a great product would result in press and demand for your project; but I now know that is naive. Even if you build a wonderful product, it doesn’t mean that people will flock to use it. You need to be maniacal about understanding how many people are using your features, and improving your metrics over time.

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Why We Made the HubSpot CRM Free

When we launched the HubSpot CRM at our INBOUND conference last year, one of the most buzzed-about aspects of the announcement was how much we planned to charge for it: nothing. As we celebrate the product coming out of beta and over 60,000 users on our sales products combined, I wanted to share why we made the CRM free and how we got this decision to work.

When our product team started building the CRM, the truth is that we didn’t have a price tag in mind. We simply wanted to see if we could create something useful and meaningful for our customers.

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Quick Recap: The First-Ever Tech Talk at Night


Last night, we hosted the first Tech Talk at Night here at HubSpot HQ.  Over 100 product and engineering gurus came out to hear from our very own Ben Anderson on React.js and Wayfair's Andrew Rota and Matt DeGennaro on Tungsten.js. Two hours, three dynamic speakers, and dozens of carefully-crafted Pimm's cups later, we all had learned a few new names and front-end tips.  

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Defining the HubSpot Development Process

One of the questions people ask about our product team is what software development process we use. Do you practice scrum? Are you an agile shop? Does HubSpot take a Kanban approach? Are you lean? (That last one feels a little personal, doesn’t it?) The answer is always: we don’t follow a process, we pretty much just solve for the customer. And every time, they roll their eyes. 

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Software Internationalization 101: How to Go Global Without Slowing Down

Going global is a big vision for companies and it's just as big an undertaking for their development teams. Since we started internationalizing HubSpot’s marketing software over a year ago, we’ve realized there’s way more to it than translating “color” to “colour”. To create a truly global product from the ground up, organizations have to make a commitment to solving for customers worldwide.

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