It’s Payback Time: A Crash Course in Our Favorite SaaS Metric

It’s a good time to be a SaaS company. We have tons of information at our fingertips on the metrics software-as-a-service companies should be tracking, including benchmarks for those metrics. But this wasn’t always the case; I remember when "Customer Acquisition Cost" and "Lifetime Value of a Customer" were buzzwords. Now, we have more acronyms than we know what to do with and those two only scratch the surface on how your biz is doing. No offense, CAC and LTV, but we need to dig a little deeper. 

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Size Matters: Why Growth Happens on Small Teams

...I intend to go on doing just what i do!
And, for your information, you Lorax, I’m figgering
on biggering   

and BIGGERING

        and BIGGERING

             and BIGGERING

- Dr. Seuss, The Lorax

In the technology world, we spend an awful lot of time thinking about and striving for growth. At the risk of turning poor old Theodore Seuss Geissel in his grave, I think this a good thing. Thinking about growth, the right kind of growth, can drive teams to create tremendous value. 

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The Design Process That Helped Us Ship a New Product in 11 Weeks

Talk to any engineering team about their process and you’ll hear a common theme: speed. There’s an entire culture around shipping fast and deploying constantly. But getting an MVP out the door isn’t just about making sure it works. It also has to have a valuable user experience. That’s why it’s critical to have a design process that doesn’t just keep up with development, but helps designers stay one step ahead.

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4 Questions To Ask Before Starting Your Career in Product

Thinking about your career after college can be an intimidating process. I recently graduated from Boston College and joined HubSpot’s engineering team so it wasn’t long ago that I was interviewing for my first job out of college and wondering, like millions of undergraduates today, where I would start my career.

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How We Built Our Stack For Shipping at Scale

We've designed our team structure, development processes, and technical archicture to promote strong team ownership and iteration velocity. HubSpot makes a marketing and sales platform trusted by more than 19,000 customers to power their online presence. Those businesses rely on our SaaS platform to host their website, blog, landing pages and forms, collect web analytics, manage their contacts, deliver marketing emails, support their social media efforts and much more. The capability is relatively broad -- each functional area has many companies that focus on just one vertical -- and is growing as we continue to introduce new products.

Our stack is not only a function of building B2B SaaS offerings, the company's stage and size, but also the cultural values that we want reflected in our products and organization.

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How We Solve Big Problems By Thinking Small

Over the past few years, HubSpot has grown our team, product, and business to a global level. We have over 13,500 customers in over 90 countries, serve millions of requests, and deploy 300 times a day. As you grow to that scale, one of the biggest challenges of building software is how you maintain the nimbleness you have as a younger company. When I talk to people about how product development works here at HubSpot, a common theme emerges: we keep things small.

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