It’s a good time to be a SaaS company. We have tons of information at our fingertips on the metrics software-as-a-service companies should be tracking, including benchmarks for those metrics. But this wasn’t always the case; I remember when "Customer Acquisition Cost" and "Lifetime Value of a Customer" were buzzwords. Now, we have more acronyms than we know what to do with and those two only scratch the surface on how your biz is doing. No offense, CAC and LTV, but we need to dig a little deeper.