Going global is a big vision for companies and it's just as big an undertaking for their development teams. Since we started internationalizing HubSpot’s marketing software over a year ago, we’ve realized there’s way more to it than translating “color” to “colour”. To create a truly global product from the ground up, organizations have to make a commitment to solving for customers worldwide.
Each month, a group of Boston’s brightest product minds gathers over coffee and pastries to chat about the world of product management. For attendees, it’s not only a welcomed break from the monotonous beer-and-pizza-and-a-panel-discussion meetups, it's an invaluable resource for ideas, advice and mentorship. We had the pleasure of hosting the group’s latest gathering here in HubSpot’s Cambridge office.
Name: Jen Huang
Role: Tech Lead, Sidekick for Business
What are you reading right now? The Count of Monte Cristo
How do you like your coffee? With as much milk and sugar as I can put in it.
Now, on to the good stuff. A few years ago, we started a snapshot series introducing HubSpotters like Paul, Anthony, and Laura. We're back at it and are excited to keep profiling the makers behind HubSpot, starting with Jen. (Her adorable dog and team mascot, Cody, made it to our Q&A session, too. We'll be sharing his valuable insights later on).
It’s a good time to be a SaaS company. We have tons of information at our fingertips on the metrics software-as-a-service companies should be tracking, including benchmarks for those metrics. But this wasn’t always the case; I remember when "Customer Acquisition Cost" and "Lifetime Value of a Customer" were buzzwords. Now, we have more acronyms than we know what to do with and those two only scratch the surface on how your biz is doing. No offense, CAC and LTV, but we need to dig a little deeper.
You just checked your inbox and there was good news waiting: you got the internship at your top choice company. The first order of business is to celebrate. You beat out other candidates for the spot and all your hard work has paid off. So go ahead, brush your shoulders off a little. Once the excitement sinks in, it’s time to start thinking about how you’re going to get the most out of your summer in the ‘real world’.
We've built our share of web apps at HubSpot. Web apps are awesome. They provide users with an accessible and portable experience through a tool they already know how to use: their browser.
But what if you want your app to work alongside the web apps users are spending their time on? How do you give your users the experience they want, where they want it?