Some of the best perspectives on HubSpot's product come from those who use it every day. In this interview series, we profile HubSpot partners, providers, and customers, and ask their thoughts on what our product team should keep in mind while solving for them, and where the future of the industry lies.
How did you first come to work with HubSpot's products?
In 2015 we made the transition from WordPress to HubSpot. The captivating promise of HubSpot was that it would serve as a one-stop-shop for all our marketing efforts. I believe many of us in the digital marketing space have created or encountered "The digital marketing Frankenstein."
If by some chance you are the exception — picture a marketing tech stack made up of various third-party plugins and applications that organizations cobble together to create solutions for their challenges. HubSpot released us from having to coordinate dozens of tools in our tech stack.
After 5+ years in the HubSpot ecosystem, we've been able to streamline our processes with a single record of truth, allowing the entire organization to provide the best possible experience for the brands we have the opportunity to partner with.
What does true growth mean to you?
Growth means developing the skill set and abilities to accomplish a goal or realize what we desire through dedication and hard work. We don't work with companies who are just trying to make a buck. We work with brands that offer products and services that solve their customers' problems. These are brands that deserve to win, and by helping them grow, they can have a greater impact and deliver results to more people.
It isn't easy to grow or optimize what can't be measured, so my approach is a data-oriented one. At Lean Labs, we view ourselves as a growth team that helps deserving brands outsell and outgrow the competition. I believe it's important to note that every organization starts in different places and with varying end goals in mind. Therefore, how we define success needs to be flexible for each brand. That's why we set a quarterly north star metric for each organization. A critical aspect of the north star is that it should be a leading indicator of future success.
What's your favorite feature within the HubSpot product?
In addition, HubSpot has always been laser-focused on their purpose and whom they serve. This customer-centric view of the market is, without question, one reason HubSpot has done so well. As the product team aims to add new features and tools to the platform, using that customer-centric lens to clarify the purpose of new solutions and precisely whom it benefits will be the most important things to keep in mind.