Some of the best perspectives on HubSpot's product come from those who use it every day. In this interview series, we profile HubSpot partners and customers, and ask their thoughts on what our product team should keep in mind while solving for them, and where the future of the industry lies.
How did you first come to work with HubSpot's products?
Your company, SOS Creativity, helps businesses grow their online presences. In your experience, what is the most important contributing factor to successful marketing?
We have a philosophy at SOS Creativity: first to understand what success looks like for the client. Similar to how a doctor would probe by asking the right questions consultatively, we ask the critical questions to help shape a client's perspective of a successful marketing campaign.Once the goal is understood, our next step is to understand their ideal customer profile before recommending and carrying out any marketing activities. As a marketing agency based in Bolton, England, these principles have helped us win the digital marketing agency of the year — north-west [England, UK] in 2020 and 2021.