Eight Questions to Ask in Your Next One-on-One to Get Better Feedback
As an engineering leader at HubSpot, I run a team of incredibly talented engineers who embrace engineering values like Move Quickly and Iterate as ...
"Traditional marketing is going to get obliterated in the next ten years. The whole industry is just going to get ripped apart."
-- Brian Halligan
This week, a great article came out from Forbes magazine detailing HubSpot, and how the world of marketing is shifting toward a more "Inbound" model. It's the very idea that drove Brian Halligan and Dharmesh Shah to start HubSpot in 2006. Since then, HubSpot has generated a ton of new customers and revenues, and when Halligan talks about this being only the "first inning" of the shift that we're seeing to the marketing industry, it speaks to the future of HubSpot as well.
It's one of the major reasons that I get so excited about the opportunity of developing on the HubSpot platform and why it's an exciting time to think about bringing apps and services to the HubSpot platform: we're going to be scaling the comany a huge amount ofver the course of the next few years. It's one of the primary reasons we took the cash that we did in 2011 from Sequoia, Google Ventures and Salesforce.com.
Some of the exciting ideas that we're playing with are launching a "community edition" of HubSpot, which would basically give free access to a limited edition of HubSpot, as well as the HubSpot marketplaces (App and Service). This would be a great way for us to scale our user base, and also provide many more users for app developers and service providers in our marketplaces.
The bottom line is that now is a great time to develop and provide services on the HubSpot platform. If you're interested and want to learn more about the HubSpot platform, please head on over to the developers site and register (you'll need a HubSpot login through some portal). If you fancy yourself as more of a service provider, head over to the Services Marketplace and register to become a provider.
As the Platform Evangelist here at HubSpot, I field multiple questions daily from sales reps and consultants that are working with prospects and customers who are looking for integrations, apps, services, etc... that don't exist yet. Some requests are new, but many are repeat, and the new requests have the tendency to pop up again and again, as we grow from 6,000 customers, add in users, and scale our business.
“Human beings are sick and tired of being marketed to,” says Halligan. “This is just the first inning of that massive shift.”
