Adrian Mott

Adrian Mott

Recent Posts

Making DRY Go Beyond the Codebase

ScalingE BusinessDRY is a lesson that most developers learn early on -- the common idiom "Don't Repeat Yourself," standing for a best practice of not reusing the same code more than once.  It's a principle of object oriented programming, but one that's powerful enough to go way beyond codebases - it's a major principle of scalability in general.

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3 Interesting Marketing Product and App Ideas

5661 ideas moderation permalinkI've spent some time this week going over some of the awesome ideas that HubSpot users throw our way on our UserVoice collaboration website ideas.hubspot.com.  I must say, I've been very impressed with the level of thought and detail that has gone into the ideas that are popular on the site.  Our customers rock.

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Opportunities for Developers: Scaling with HubSpot

"Traditional marketing is going to get obliterated in the next ten years. The whole industry is just going to get ripped apart."
-- Brian Halligan

marketing channelThis week, a great article came out from Forbes magazine detailing HubSpot, and how the world of marketing is shifting toward a more "Inbound" model.  It's the very idea that drove Brian Halligan and Dharmesh Shah to start HubSpot in 2006.  Since then, HubSpot has generated a ton of new customers and revenues, and when Halligan talks about this being only the "first inning" of the shift that we're seeing to the marketing industry, it speaks to the future of HubSpot as well.

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Design Consistency and the Brilliance of Twitter Bootstrap

hubspot style guideSometimes the database schemas and app development aren't the only challenging issues facing a product development organization -- consistency of the design of all apps within a product and platform can present a major hurdle.  

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A World of Underpriced Apps - The Software App Cost Debate

HubSpot App MarketplaceI've been doing some thinking lately about apps and how they're priced in comparison with other daily expenses, and it just seems like some people in my experience have the wrong impression of the costs of software.  Perhaps this is rooted in the free software movement, or in the fact that much of the software on the web and on our phones today is in fact free, and has been for years - but this is a notion that I don't totally agree with.  

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Come to HubSpot and Hack a Marketing App! HubSpot Hackathon2 Thursday 2/16

hackathonWe've made some great progress on the HubSpot App Marketplace over the past few months, and think it's a fine time to hold our next HubSpot Hackathon.  We're really excited about the possibilities and potential of creating apps on the HubSpot Platform and in the marketplace and are holding another Hackathon, coming up on Thursday 2/16 at 6pm at HubSpot Headquarters in Cambridge, MA, read more on the Eventbrite page here (please sign up!):

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