Mark Collier

Mark Collier
Mark Collier is a software engineer at HubSpot.

Recent Posts

Deep contextual multi-armed bandits: Deep learning for smarter A/B testing on autopilot

The machine learning team at HubSpot recently published a paper which we presented at the Uncertainty in Deep Learning Workshop at the Uncertainty in Artificial Intelligence conference. In this paper, we outlined how we’re using machine learning to help our customers do better A/B testing in HubSpot. This technology is now available in HubSpot’s Lead Flows tool, and we’ll soon roll it out to many other areas of the product. In this post, we’ll explain how the technology works and how it will help our users accomplish A/B testing with less effort and higher returns.


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