Social Engineering: Why Managers Should Prioritize Team Bonding

There are three key ingredients that go into creating a remarkable product culture. The first is ensuring that every person on your development team has an exciting and challenging mission. Then you need to give them the tools, resources, and autonomy to be successful in their mission. The third piece, and arguably the most challenging, is surrounding employees with high-wattage people who they can learn from and bond with.


Unlimited Vacation: HubSpot Product and Engineering Edition

In the early days of HubSpot, a developer had worked nights and weekends to get a critical project to the finish line. Shortly after, he asked CEO Brian Halligan (who ran the product organization at the time) to sign off on his requested vacation days. It hit Brian how backward it was that this employee had the autonomy to drive a serious company-wide initiative but needed permission to take time off. Today, employees are evaluated on their results, not the number of days they're in the office, thanks to a "policy" called unlimited vacation. 


Redesigning a Website to Attract Top Product Talent


A few months ago, we really started to think about how we can scale our product team long-term. Engineers, designers, and product managers are hard to hire, especially ones that will raise the average of an already world-class team. A big part of attracting that level of talent is being intentional about how we tell the story of product and engineering at HubSpot. Today, after redesigning our homepage and jobs pages, we launched a new and improved Here’s how it happened and what the redesign is doing for our inbound recruiting framework.


Meet the Movers and Makers: Maja Djordjevic, Senior Software Engineer

Name: Maja Djordjevic (pronounced Maya Georgey-vich; it’s Serbian)

Role: Senior Software Engineer (Dublin office)

What are you reading right now?

Zero to One – I saw it mentioned so many times online and picked it up. It’s by Peter Theil, one of the PayPal founders, all about how to invent new things and bring them to market.


The Hard Part About Creating New Teams Within an Engineering Organization

Part of continuous innovation means we’re constantly spinning up new teams with new missions within our product organization. One of the key challenges here is ensuring that team has the core HubSpot DNA that will allow it to be fully successful on its mission. Growing that DNA in isolation is possible, but slow. Finding a way to quickly infuse our core values and culture into those teams can really accelerate their ramp. As our team and product grows, we’ve been investing more energy into finding that solution, and we think we might be onto something.


Meet the Movers and Makers: Adam Darowski, Senior Design Engineer 

Name: Adam Darowski

Role: Senior design engineer (product designer on the social media team)

What song is stuck in your head these days? Music is a big deal to me and it constantly fuels my work. The best album I’ve heard so far in 2015 comes from a new band from Ipswich, UK called War Waves. I recommend the track “Trophy Life”.

How do you like your coffee? Hand me the cone of shame because I’m a tea drinker. Nothing fancy—black tea, no cream or sugar, steeped until the cup is empty. Rinse and repeat all the live long day.

What’s one thing most people don’t know about you? Hm, how about a couple things? First, I recently started recording music after taking a decade off. Second, I created an alternate baseball Hall of Fame populated by a mathematical formula (because I’m a baseball history and stat nerd.)


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