2019 was a big year for the HubSpot Product team: we committed ourselves to providing our customers with a faster, more reliable experience across our entire product. The mission had a catchy name, 'Make HubSpot Fast', and had steadfast support from both Engineering and Product leadership. While HubSpot apps have had internal availability and latency Service Level Objectives (SLOs) for years, the percentage of apps meeting those SLOs had begun to decline over time. Teams cared about performance, but there was no framework in place for them to prioritize meeting these SLOs over their other customer-focused work, particularly new feature development. To deliver HubSpot customers a faster, more reliable experience, we created the Frontend Performance and Monitoring team, responsible for providing relevant guidance and tooling for teams to Make HubSpot Fast.