Adam Darowski

Adam Darowski
Adam is a Design Engineer at HubSpot working on Social Inbox.
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Recent Posts

Key Learnings From Designing Social Reports: A Reporting Tool with Context

Last year, our customers used HubSpot’s social software to share over 6 million posts on social media. Creating and publishing social content was a breeze but their feedback made it clear that gauging the impact of that content was more of a challenge. Customers didn’t just need data, they needed a tool to help them be better marketers, so we set out to build a social reporting solution. We launched Social Reports a few months ago and I wanted to share some insights from that process since data visualization can be a particularly tricky design challenge.

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