Lou Orfanos

Lou Orfanos
Lou is a General Manager and VP Product at HubSpot.

Recent Posts

The Four Minds of a Product General Manager

Two years ago HubSpot made the decision to create General Manager roles that would be accountable for each of our three product lines (Marketing, Sales, and Service Hub).  The rationale was quite simple: it turns out we didn’t have a single DRI for an individual Hub, how it could and should be growing, how it competed in the market, etc. I was lucky enough to be the first external GM brought in (the other GM roles were filled by a few well-deserving internal superstars). Now that we are looking to expand the product portfolio, I wanted to shed some light on what it’s like to be a Product GM, both at HubSpot and beyond.  


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