It's pretty much common knowledge that a marketplace is a place where parties take part in the ancient ritual of exchanging goods or services. As part of this exchange, feedback has proven to be an intrinsical part of the exchange, letting providers learn from the use of their products and services so that they can improve over time. So as a natural progression of our Marketplace here at HubSpot, we're implementing ratings and reviews that will give users more interaction with the apps that they're using everyday.
As the HubSpot App Marketplace grows over time, it's important for us to provide HubSpot customers ad customers with the best overall experience within the product. Reviews and ratings help users understand what sort of experience they're in for should they decide to use an app.
To make it possible for users to imput these ratings and reviews, we're also giving each app it's own public page in the HubSpot Marketplace, accessible to anyone without having to be logged into HubSpot. App promotion is something that we care deeply about, and hope that these new public pages will help us and our development community promote their apps with greater success.
We're working really hard to improve the Marketplace, thus we'll be working to add some other features in the near future. If you are interested in writing an app for HubSpot, these links are a good place to start. Please let us know if you have any questions!