Your Designers Are Not Artists

The following is an excerpt from a blog post by Keith Frankel (@thekeithf). You can read the full article on the Inbound Marketing blog.

Design is first and foremost a job of solving problems. Designers see (or are tasked with responding to) a need. They must brainstorm how to best satisfy that need, create the solution, and then send the result out into the world for others to enjoy...

Having said that, always keep in mind that the goal of design is, first and foremost, to support the function of your content by providing thoughtful solutions to your problems. In such a way, designers are ultimately responsible for improving the overall quality of a consumer’s experience with your content.

Continue to the Inbound Marketing blog for the full story.