HubSpot has had Salesforce.com CRM integration available in its main product for a while. We think it's a good idea to track customer information in a CRM, because otherwise it's easy to forget details like the last time you spoke to the customer, or the last support issue they had, or when to follow up next. You can read more about the benefits of this connection in a blog article by the Lexnet Consulting Group: "5 Reasons to Integrate HubSpot with Your CRM".
A few months ago, we opened up the HubSpot Leads APIto the public, after it had been used internally for a while. We specifically hoped to get more CRM integration possibilities, beyond the original Salesforce.com integration, and thankfully, our hopes are starting to materialize.
We have already had a number of custom-developed integrations to various CRMs. These are listed on the public documentation page at docs.hubapi.com. They include the majority of the top 30 or so most popular CRMs at the moment.
So what's new? Glad you asked!
We now have at least two integrations that are not custom-developed, but packaged such that you can download them and configure them via a normal human-friendly user interface. No developer time needed!
The first one was built by Ben Smith, a HubSpot employee, and it connects HubSpot to the SugarCRM system. In fact, it was just featured as Sugar's "Project of the Month" for January 2011. Please check it out and let us know what you think! If you don't have a CRM at all, Sugar is a great first one to use, as it's nearly free and contains a lot of features.
The second such integration one was written by a HubSpot partner, Lynton Web Solutions, and it connects HubSpot to the NetSuite system. You can learn all about this connector on the NetSuite SuiteApp site.
We'd love to hear feedback from people using these integrations. We also want to develop more such integrations over the next few months.
Please note that HubSpot Support does not support these integrations at this time, as they are external to our product. However, the HubSpot Platform / API discussion group, which is open to the public, is a great venue to ask any questions you might have regarding these software packages.