A Product Designer's Playbook for Working with Engineers

I’m a product designer. I spend my days working with a handful of product managers, a troop of engineers, a pack of other designers, and occasionally a few other types of people (like user researchers and product experts.) One of the most crucial things I’ve had to get the hang of over the past (almost) year at HubSpot is how to communicate with all of these different people.

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Growing Your Design Career: 4 Highlights from Tuesdays by Design

When Sean Duhame was asked last night how the role of designer has changed, he explained that designers today have more responsibility than they did ten years ago. “The world now understands that design is the linchpin for success,” he said. Not surprisingly, designers are constantly pushing themselves to get better at their craft and sometimes, that means stepping away from the screen to learn from design leaders. 

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The Design Process That Helped Us Ship a New Product in 11 Weeks

Talk to any engineering team about their process and you’ll hear a common theme: speed. There’s an entire culture around shipping fast and deploying constantly. But getting an MVP out the door isn’t just about making sure it works. It also has to have a valuable user experience. That’s why it’s critical to have a design process that doesn’t just keep up with development, but helps designers stay one step ahead.

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Key Learnings From Designing Social Reports: A Reporting Tool with Context

Last year, our customers used HubSpot’s social software to share over 6 million posts on social media. Creating and publishing social content was a breeze but their feedback made it clear that gauging the impact of that content was more of a challenge. Customers didn’t just need data, they needed a tool to help them be better marketers, so we set out to build a social reporting solution. We launched Social Reports a few months ago and I wanted to share some insights from that process since data visualization can be a particularly tricky design challenge.

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Microcopy: The Voice of your Product

Microcopy can make or break your product's user experience. Good microcopy goes beyond just telling your users what they need to do to make your product work -- it engages their emotions, generates trust, deepens loyalty, develops a sense of agency and empowerment, and creates an unshakeable bond between user and product. 

Done poorly, microcopy can make your user experience go very wrong, very fast. And the toughest aspect of microcopy is often just finding the proper voice for your product, then the applying the appropriate tone for that voice in any given context. Find out how the HubSpot product team approaches voice and tone -- and microcopy in general -- in this Tech Talk from January, 2015.

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5 Reasons Your Product Doesn't Look Like the Mockup

One of the most common frustrations in software product development is the disconnect between what a designer envisions and what a development team delivers. As a product manager, I am certainly not alone in my experience of repeatedly trying to untangle why the product that our team shipped deviated so much from the original concepts we saw come from the designer(s) on a project.

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