By the people, for the people: Keeping your design system evergreen

 

This post is the third in a series about HubSpot Canvas, our new Design Language. Read the first here and the second here.

Every January, millions of people decide that this is the year their lives will be different. You’ll read more books. You’ll put more money into savings. You’ll eat fewer Cool Ranch Doritos and pints of Ben & Jerry’s. And you will gym. Every. Day.

But more often than not, as soon as February rolls around, there’s a stack of unread books on your nightstand. Your savings is routinely going to fund your Taco Tuesday habit. And there’s a fine layer of Dorito dust covering your couch. 

Why? Because good intentions aren’t enough. Unless you make a lifestyle change, even the best-intentioned resolution just won’t stick.

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What do UX Writers do at HubSpot?

User Experience (UX) teams have existed at software companies for a long time. But as the field of UX continues to grow and develop, more specialized roles, like UX writers, have been steadily growing and developing in importance, too, taking their place alongside more established roles like UX (product) designers and UX researchers. UX writers (also sometimes known as content strategists) are the folks responsible for crafting the words you see on the screen in the software you use.

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How building a design system empowers your team to focus on people — not pixels.

This post is the first in a series about HubSpot Canvas, our new Design Language.

 

There’s an old comedy skit about a mailman who decides he’s no longer passionate about delivering mail - he’d rather deliver tacos instead.

In the skit, a man waits by his mailbox to confront the mailman about the lack of actual mail in his mailbox. Despite loving tacos, the resident says, “If I had to choose between the tacos and the mail, I’d have to choose the mail.” 

Tacos are much more exciting than bills, but the man doesn’t need tacos. He needs his mail. 

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What Does a Product Designer Do at HubSpot?

Product designers design how HubSpot works. We collaborate with our teams to produce an interactive experience that solves the needs of the customer and the business. Our role is more architect than interior decorator – meaning we spend more time thinking about how customers will use the product than making it visually attractive (although this is also important).

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Leaving the Agency World: Advice for New Product Designers

Most designers don’t dream about working on one brand, one website, and one UI. They crave variety. That’s why I joined an agency right out of school and didn’t think twice about going into product design. Nobody really did; agencies were where all the cool kids were. Designers could breath life into so many different (and sometimes sad) corners of the internet at an agency. They could work on Nike one day and BMW the next. Exposed brick, thick-rimmed glasses, and a portfolio full of big brands: That was the dream.  

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A Workshop on Designing Design

What do you get when you mix a 484-piece classic Lego set, approximately 100 gallons of caffeine, 2000 stickers, sharpies galore, and enough Post-its to wallpaper an entire house?

A HubSpot design workshop, of course.

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