Jonathan Kim

Jonathan Kim

Recent Posts

How to Crush a Backlog: Frontend Hack Night

Every team, engineering or otherwise, eventually accrues a backlog of todos, and the HubSpot Frontend team is no different. Over the past few months, we've been organizing a list of things that could help improve the stability of the product. Last Wednesday night, we ordered pizza, fired up music and split up into small groups to finally crush those tasks.

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Your Designers Are Not Artists

The following is an excerpt from a blog post by Keith Frankel (@thekeithf). You can read the full article on the Inbound Marketing blog.

Design is first and foremost a job of solving problems. Designers see (or are tasked with responding to) a need. They must brainstorm how to best satisfy that need, create the solution, and then send the result out into the world for others to enjoy...

Having said that, always keep in mind that the goal of design is, first and foremost, to support the function of your content by providing thoughtful solutions to your problems. In such a way, designers are ultimately responsible for improving the overall quality of a consumer’s experience with your content.

Continue to the Inbound Marketing blog for the full story.

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Communicating With Your Customers: Crafting The Perfect Email

We've been sending emails to our customers for a long, long time, but we've been doing it for so long that we started to suffer from too many cooks in the kitchen. Moreover, our customer emails were something that we seldom used ourselves, so we never had the chance to eat our own cooking. As it were.

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How We're Hacking Email at HubSpot

This was first posted on Jonathan Kim's blog. If you find the topic of email tantalizingly enjoyable, you might like to read the first half of this two-part series: Quirks in Email Design.

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Programmatically Personalize a Forwarded Email

This was first posted on my blog (jonathan-kim.com). You can check out the original post, if you're interested.

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