It is easier to create technology products today than it has been in the past (and is only getting easier.) With more entrepreneurs building new products, the competition for people’s attention is accelerating. I used to think that building a great product would result in press and demand for your project; but I now know that is naive. Even if you build a wonderful product, it doesn’t mean that people will flock to use it. You need to be maniacal about understanding how many people are using your features, and improving your metrics over time.